Which account type, and why it matters
There are two types in practice: the subscription account and the service account. They differ in how often you can push content and in which interface capabilities are available.
- Subscription account — suited to a steady publishing rhythm and audience growth through content. Usually the right starting point for a vendor building an audience from zero.
- Service account — fewer pushes, more interface capability, often used when the account must connect to a customer system, a registration flow or a support queue.
Verification requirements and available features change over time, and differ by entity type. We confirm the current position for your specific case rather than relying on a general rule of thumb.
What a good article looks like
Chinese professional readers skim, then decide. The structure matters as much as the content.
- A title that states the payoff. Chinese readers expect the title to tell them what they get, not to be clever.
- A first screen that answers "why should I keep reading". Conclusion first, context second.
- Subheadings that can be read alone, because many readers only read those.
- Concrete examples from a workflow the reader recognises, not abstract benefit statements.
- One clear next step, usually a short, low-friction action rather than a demo request.
Cadence over volume
A sustainable rhythm beats a burst of activity followed by silence. Two to four substantive articles a month, published on a predictable schedule, outperforms ten articles in one week and nothing for two months — both for audience habit and for how the platform treats the account.
We agree the cadence with you up front and hold it. When a month cannot be met, we say so in advance rather than after the fact.
Menus, automation and interest capture
The account menu is a navigation surface that most foreign brands leave empty. We design it around the three questions a new follower has: what is this, does it solve my problem, how do I go further.
Interest is captured through a short form or a direct-message flow, then routed to you with context: which article brought them in, what they asked, and how to reply in Chinese. Where automation is used, it stays within what the platform permits.
What we need from you
- Product material in English — docs, release notes, screenshots, positioning.
- One subject-matter contact for review, on a predictable turnaround.
- Access to the account as an operator, with ownership retained by you.
- Agreement on what may be published without a review round, and what may not.