Why Chinese-language content, not translated content
Most foreign software companies entering China publish content that was written in English first and translated afterwards. Chinese buyers notice within the first sentence. Vocabulary, sentence rhythm and the way a recommendation is framed all differ, and translated copy reads as a distant vendor rather than a local one.
We write from a Chinese brief, not from a translated outline. That means product terminology matched to what Chinese practitioners actually type into a search box, examples anchored in the workflows your buyers run day to day, and formatting that matches each platform's native reading habit.
- Terminology mapping — we build a glossary of your product terms and check which Chinese equivalent buyers already use.
- Platform-native structure — a WeChat article, a Douyin script and a Zhihu answer are three different formats, not one article reposted three times.
- Bilingual review — every piece an English-speaking stakeholder can understand before it goes live.
What we produce
Content is the visible layer. Underneath it sits a steady production system so publishing does not stall the moment your team gets busy.
- Long-form articles for your WeChat Official Account, written for a professional audience rather than a consumer one.
- Short video for Douyin and video-first channels — script, subtitles and on-screen text in Chinese.
- Zhihu answers and columns targeting the questions your buyers already ask in Chinese.
- Xiaohongshu notes for use cases where a visual, experience-led format works better than a technical article.
- Baidu-oriented landing copy so that paid and organic traffic lands on a page written in native Chinese.
- Sales enablement — one-pagers, product explainers and onboarding material in Chinese for your local partners.
Operating, not just publishing
Publishing content without running the account is the most common reason a China presence stalls. We take the operational layer as well: posting cadence, comment and direct-message triage, follower questions, and the routine housekeeping that keeps an Official Account verified and healthy.
Inbound interest is captured and routed to you with context — who asked, what they asked, which content brought them in — instead of arriving as an unexplained follower count.
How an engagement starts
- Brief. You tell us the product, the buyer and the outcome you want in China. We reply within one business day.
- Audit. We check what already exists — accounts, content, search visibility — and what it would take to make it work.
- Plan. A written plan in English: channels, cadence, content types, what we need from you, and how success is measured.
- Run. We produce, publish and operate on an agreed cadence, with a monthly bilingual report.
What we do not do
Being explicit about boundaries saves both sides time.
- We do not buy followers, fake engagement or publish volume for the sake of volume.
- We do not resell accounts, phone numbers or verification shortcuts, and we do not advise on circumventing platform rules.
- We do not promise a ranking position or a lead number we cannot control.
- We do not run advertising spend on your behalf without a separate, explicit agreement.