Terminology is a technical problem
In industrial and engineering domains, a wrong term is not a stylistic issue. It changes what the user believes the function does.
- Match the national standard vocabulary where one exists, rather than translating from English usage.
- Check what practitioners say, which is often different from the standard term.
- Keep one term per concept across interface, documentation and marketing, or users conclude they are different features.
- Build a living glossary that your own team and any future translator can use.
Workflow fit, not just language
Some friction cannot be translated away. Reporting formats, unit conventions, drawing standards, approval sequences and the way documents get signed off are all local. A product that ignores them forces users to work around it, and users who work around a tool eventually replace it.
We document where the product's assumptions diverge from local practice and hand that list to your product team. What to change is your decision; knowing what to change is the hard part.
Documentation and training material
- Interface strings — reviewed in context, not in a spreadsheet, because length and clarity change layout.
- User manuals and quick-start guides — written for the Chinese reader's expected level of prior knowledge, which is often different.
- Technical notes and FAQs — the questions Chinese users actually ask, which differ from the ones in your English support queue.
- Training material for local partners or distributors, so the explanation stays consistent after handover.
Supporting the launch in Chinese channels
Localized documentation is necessary but not sufficient. Industrial buyers verify vendors before contact: they look for a Chinese-language presence, a technical explanation of the product, and evidence that someone can answer a question in Chinese. We produce that layer — technical articles, product explainers and channel operation — alongside the localization work.